August 9, 2007: Matt's closing keynote at reboot, Products Are People Too is easily my favorite idea bomb of the past 5 years. See also: Clifford Nass and, more disturbingly, this McLuhan quote:

...man in the normal use of technology...is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires....