February 11, 2007: WineM is a nicely-put-together "technology sketch" (basically a video of an idea for a product) from Mike Kuniavsky's new company, ThingM. WineM is a winerack which basically uses RFID to associate bottles with UPCs to layer information on the collection of bottles it contains and then allows you to "browse" your collection (with admirable immediacy) along the standard wine facets (varietal, vintage, region, etc.). I link to it not because Mike's a friend, but because people are always asking me "what's all this about ubicomp... is that like surfing the web from your fridge?" and WineM is a perfect example. It's cool, but it's also way useful, technology enhancing the experience rather than technology becoming the experience. Well done, Mike and Tod.