August 28, 2007: I've long assumed that the Macintosh conceptual design model is spatial while Windows is conceived by its designers as a tool. Well thanks to Peter, here's evidence I'm right. This may seem like a small thing, but I believe it goes a long way to explaining why Mac users are so, um, zealous in their allegiance. The way it feels to be "in" the Mac "world" is personal in a way that Windows just isn't. Peter's posting of the original Mac manual also reminded me of how the first Macs felt like little houses or secret boxes for all your personal stuff. I remember people keeping diaries on them and they'd carry the Mac onto their dorm room beds. This sort of emotional content is what great design (if not necessarily market success) is all about for me.